About us
Our focus is on consumer electronics products inspired by Apple.
Cooltech is the proper way to do retail; we combine all the components to take the process in the right direction.
A multidisciplinary team that takes care of all the elements from distribution, services, manufacturing, and marketing, all of them under the same structure.
Our Team
We are a multidisciplinary team, with a presence in the USA, Canada, Central and South America. At CoolTech we all focus on delivery the best and faster solution for our distribution and retail departments. Our goal is to make retail better for everyone.
Meet the Team
Mauricio Diaz
CEOCo-founder & Chief Executive Officer - Cooltech Holding Corp
Mauricio Diaz
CEO
Felipe Rezk
CMO & CSOChief Marketing Officer & Chief Sustainability Officer - Cooltech Holding Corp
Felipe Rezk
CMO & CSO
Rein Voigt
COOChief Operating Officer - Cooltech Holding Corp
Rein Voigt
COO
Alfredo Carrasco
CFOChief Financial Officer - Cooltech Holding Corp
Alfredo Carrasco
CFO
Juan Pablo Ceballos
MARKETING DIRECTORMarketing Director - Cooltech Holding Corp
Juan Pablo Ceballos
MARKETING DIRECTOR
Carlos Padilla
CONTROLLERController - Cooltech Holding Corp
Carlos Padilla
CONTROLLEROur Board of Advisors
Juan Pablo Montoya
BRAND AMBASSADORBrand Ambassador - Cooltech Holding Corp
Juan Pablo Montoya
BRAND AMBASSADOR
Roger Rai
DIRECTORDirector - Cooltech Holding Corp
Roger Rai
DIRECTOROur Companies
Distribution
CoolTech Distribution is a sales and logistics organization with 25+ years of combined experience managing logistics at a worldwide level.
Proactive Distribution
Our Model
- Retail Experts: Owners
- Created Demand
- In house marketing
- Create Markets (accessories)
- Mono brand – 3rd party accessory offer
- Real market Development
- Sell Throught
A store specialized in commercializing Apple products, compatible brands accessories, self-produced products, and providing professional technical support to all Apple customers.
OneClick is becoming the largest Authorized Reseller of Apple products and services in the Americas.
OneWorld
OneStore
OneClick
Our philosophy/slogan is a combination of concepts relevant to the essence of our brand
Cooltech Marketing
Our marketing team will help your brand to reach customers at the point of Sales and Online. We can help your brand to have its e-commerce presence and manage for you all the online marketing efforts. Our marketing consists of advertising, public relations, social media, relationship marketing, brand marketing, viral marketing, and direct mail.
E-commerce & Web Development
Cooltech Marketing has a team of web developers ready to build a robust
e-commerce solution for your brand in English, Spanish and Portuguese. We have a plug and play solution ready for your products that can translate, calculate tax, shipping and insurance cost in local currency in real time.
Email Marketing
If you already have your own data base or are looking to generate one, we can help you with your Email Marketing strategy.
Help to define your Email Marketing KPIs:
•Open Rate
•CTR
•Click to Open Rate
•Conversion Rate
•Price Per Email Sent
•Unsubscribe Rate
•Bounce Rate
Also, help you to understand how a correct implemented Strategy can help you to drive more traffic to your website and send the correct message to your Data Base.
SEO & SEM
SEM – We at Cool Marketing are focusing on Paid Search, we know the importance of it on your business. We consider it as one of the powerful digital marketing channels, PPC offers targeting capabilities, flexibility, agility. If used correctly can drive the correct traffic to your website, generate orders, sales, leads, and revenue.
SEO – The right SEO tactics can generate higher ROI (Return on Investment) than most other online media sources. Cooltech Marketing can help you ensure your customers can find you. Optimizing your website to ensure that the organic keywords your customers are using to find you will drive them to your website
Social Media & Social Marketing
We at Cooltech Marketing believe that Social Media takes an important place on today’s effective digital marketing strategy. Is a direct channel to talk to your audience. Our Social Media team can help you to setup the correct social media strategy for real-time buying, social media monitoring and obtain reports.
In Social Media the Brand has to go through many levels in order to get from unknown to well known.
Measure, Research & Analytics
Understand the data your Analytics tool can collect, analyze it correctly to enable smarter decisions. Our Big Data team is committed to offer the best service to help your business take the correct ones.
Cooltech Marketing can help you to setup your Analytic tool, generate regular analytics reports and dash boards, so if you need us to check your existing accounts please contact us.
Influencers
The Influencers strategy is guided by campaign objective.
Identifying the correct Influencers will help to boost the brand content. Influencers can be bloggers, twitters, o famous that have a large number of followers on social media sites. Most influencers are local or regional.The content that works the best are Personal Diffusion, Comments and Photos.
Programmatic Media Buying
Our multi-platform media buy approach is user centric and focus on maximizing the ROI of our clients.
Whether they are focusing on Branding or performance (including conversions), our process oriented focus starts by understanding our clients goals and how we help them to manage the conversion funnel.
If your goal is to position a new brand, or increasing sales/leads – our approach will be always the same: we will help you to maximize the ROI of your campaign across all platforms. From improving awareness to conversions/leads, and even engagement of actual clients.
POS Activation (BTL), Stand Design
We can help you to identify the best way to talk with your clients on POS. creating visual elements that generate interaction and have a clear Call to Action. If you need to generate Brand Awareness, or increase sales/subscriptions, we have the team, the tools and the technology to help you achieve your goal.